The main reason is to have a presence in today's world, more and more people are looking online with the intention of finding out what your business is and how it can benefit their needs. People will make decisions about their purchase based on the way someone displays their business online. What we ask people is 'what is your long term business objectives? Does your management understand the importance? How can I help them to understand the long term affects of their online positioning.' Below are areas that give a broad overview of what a site can achieve.
Its Cost-effective Advertising
Advertising can be costly and time consuming but with websites in the 21st century this is not an issue. With the new Content Management Systems updating a business website is no more complicated than writing a Word document. Using this tool with social media and other online promotion tools can help a business display a professional and a seamless front for the user that is looking to you for an outcome from your service or product.
You Reach New Markets
With businesses competing for the clients business the web helps you show the people in your local area who you are and what you stand for. In Bendigo for example there are many website agencies all with different skill sets and have different market segments. But at times there is an over-lap of those skills. If someone in the Bendigo or central Victorian area were looking for a particular set of skills and could not find a business that specializes in that market it then leaves the door open for the business that is showing that they can achieve that customers goals.
Provides Instant Gratification
With the increase of social media and the world getting faster people either don't have time or the inclination to spend time shopping around. An example of this is the other day someone needed a lawyer in central Victoria they Googled 'lawyer' and then chose the site that was most professional. This is happening more and more with time being an issue and the need for instant gratification but has put the business sector in a situation of having to be very efficient in the way they display, in some cases globally. Having a website helps combat this with the ability to let people access information for themselves, at the time they want it which frees up a business to work more efficiently.
Improving your Customer Service
Service is a very important part of any business but as anyone in business knows the same questions will be asked time and again. This can also be a feature of your website. Those questions can be answered in a clear and concise way online and if this is done correctly will lift the professional look of your website and increase the likelihood of a client conversion. Current customers will also benefit at times businesses are not contactable so having questions answered on your website will assist in displaying great customer service. These are only some of the advantages that a we site can achieve for any business. As the world becomes more connected to the internet especially with mobile devices like smart phones and other devices the need for business to apply themselves to this medium will become a larger part of their marketing tool set.