The web design industry as well as any other business has great potential to use a one page website to attract potential customers. With other businesses trying to access your market segment there are some things that can make you stand out from the rest and increase your exposure. A one-page website is nothing new but it is under utilised in a major way.
Having a one page website that displays your business name and what you stand for can help potential customers see who they are engaging and the benefits that you offer their business or cause. It gives you a tool to amplify what you are doing and how others see you.
What does my one page website design need?
Your one page website doesn't have to be the world's best, but the ability to display your information that is niche to the market segment you are trying to access by using visual aids like images and video is always beneficial. Communicating your personality to a customer is helpful as this allows a client to see who they are engaging. When a web designer creates a design for you, they usually try to create the following outcomes to promote the businesses brand.
- Make sure the web design and content your personality
- The information needs to be relevant to the market
- Don't make your content overly excessive
- Give the information context so the customer understands
- Make the web design clear to understand
- Explain what your brand stands for
- Make the contact details very easy to find
- Display recent work and the skills to create it
As you can see a one-page designed website really can display so much information the advantage to your brand is the ability to display authority and give confidence to the person look at the website you can be trusted.
I now have a great web design, what's next?
Once you have completed these steps you are now in a position to promote your site. Encourage others to see what you have done. When potential clients engage with you about your services or products but have not completely made up their mind, now you have a tool that has all of the above attributes to give you a chance to close the deal. Yes, if someone can see the benefits for themselves visually, it will give you the edge over your competitors. Having a one page website will only benefit your business and promote your brand further.